ZOMBIE MARKETING: The Epidemiology of Brand Awareness

SIGNED BY THE AUTHOR, EACH COPY $13    Zombie Marketing The Epidemiology of Brand Awareness Authored by Jack Larson Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace Publication Date: Sep 30 2015 ISBN/EAN13: 1517593433 / 9781517593438 Page Count: 92 Binding Type: US Trade Paper Trim Size: 6" x 9" Language: English Color: Black and White Related Categories: Business & Economics / E-Commerce / Internet Marketing